Know Exactly What It
Takes to Move Your
Audience.
Retora is the strategic persuasion platform for political, PR, and communications teams. Simulate how your audience responds — and get the intelligence to make your message land.
How It Works
Define Your MessageUse your slogan, campaign line, or upload a PDF.
Select Personas or a CohortChoose realistic AI-simulated persons or groups.
Advanced OptionsOptional add-ons: refine message goal, tone, or choose communication frameworks
Get Persuasion IntelligenceSee exactly what drives each audience, what creates resistance, and how to reframe your message to move them.Why Use Retora
The fastest way to build messages that drive real outcomes — without guessing, polling, or waiting.
Know exactly what it takes to win each audience over
Fast, concrete feedback - no scheduling interviews
Precision persuasion intelligence for any audience — from individual stakeholders to mass cohorts
Built for & built by political and PR comms experts
In high-stakes communication, there is no room for guesswork.Retora gives you the intelligence to make your message land — with every audience that matters, before they ever see it.
Ready to craft messages that actually move people?
Get the persuasion intelligence your next campaign needs — in minutes.Who It’s For
Whether you're moving voters, persuading policy-makers, winning clients, or pitching investors — Retora gives you the strategic intelligence to craft the message that drives the outcome you need.
Political & Advocacy Teams
Public Relations & Communications Agencies
Marketing & Messaging Pros
Startups & Entrepreneurs
In a nutshell
For political advocates, PR professionals, and communications strategists who need to move specific audiences — Retora delivers the persuasion intelligence that tells you not just how your message lands, but exactly what you need to say to drive action. Simple enough to use in an afternoon. Powerful enough to shape a campaign.
Key Features
Everything you need to craft messages that move the people who matter most.
Access to pre-built AI personas & cohorts (groups)Intuitive persuasion workspace — go from brief to intelligence in minutesSummary dashboards and quote highlightsFree to get startedConversation with personasScientifically validated personasCreated by expertsWhat Our Users Say
Here is what communication professionals think about Retora.The personas did a great job, even without policy expertise. I tested a paper on vaccination as climate adaptation and got great feedback. Very innovative idea! In Pharma, such a platform has huge potential with our data. Thanks again - great innovation, congrats!
Catherine KCommunications OfficerIt is easy to use and delivers astonishingly exact and comprehensive results.
Mathew LProgram ManagerI find this a very useful resource for communication professionals. I appreciate the thoughtful persona selection, flexibility to request individual or aggregated responses, and the ability to add new information for customization. I look forward to see it being adopted in communications activities in Brussels.
Philippe ZCommunity Outreach CoordinatorI tested the tool and it is pretty amazing. It provides a representative sample of the different perspectives of the personas and what is needed to be persuasive. If one chooses carefully the target audience and does not aim to please everyone then it could really work. At any event you have created a much needed and powerful tool, so congratulations.
Sofia T.External Communication ManagerFrequently Asked Questions
Everything you need to know about the product and billing.
What is Retora?
Retora is a strategic persuasion platform backed by political and communications science. It tells you exactly how specific audiences will respond to your message — and gives you the precise intelligence to make it move them. From individual stakeholders to political cohorts, at the speed your work demands.
How does Retora work?
Are these personas based on real people?
Is this feedback AI-generated?
Can Retora help with both tactical and strategic messaging?
