Don’t Assume…
Know That Your
Message Resonates
AI-powered personas for message testing & focus group simulation for political, PR, and marketing teams.
How It Works
Define Your MessageUse your slogan, campaign line, or upload a PDF.
Select Personas or a CohortChoose realistic AI-simulated persons or groups.
Advanced OptionsOptional add-ons: refine message goal, tone, or choose communication frameworks
Get Instant Feedback & SuggestionsGet audience reactions, sentiment, and specific recommendations for improvement.Why Use Retora
The most cost-effective & efficient way to improve your messaging.
No more guessing how your audience will react
Fast, concrete feedback - no scheduling interviews
Intuitive, easy message testing for any audience profile, including groups
Built for & built by political and PR comms experts
Sign up for the wait list
We’ll notify you as soon as the beta version is ready.Who It’s For
Whether you’re running a political campaign, need to persuade policy-makers or representatives, test your marketing campaign or pitch your startup to investors, Retora will help you find the best message that will resonate.
Political & Advocacy Teams
Public Relations & Communications Agencies
Marketing & Messaging Pros
Startups & Entrepreneurs
For political advocacy or communication specialists, PR and marketing teams who want real feedback before launching their message, Retora offers instant, AI-driven reactions via detailed, realistic personas - all through a simple, intuitive dashboard. Unlike complex, expensive, or research-heavy platforms or focus group consultancies, we give you a secure, robust testing platform.
Key Features
Everything in one place to find the perfect message that resonates.
Access to pre-built AI personas & cohorts (groups)Easy message testing interfaceSummary dashboards and quote highlightsFree access during beta stageConversation with personasScientifically validated personasCreated by expertsFeedback from Beta Testers
We built a prototype and here is what we were told.The personas did a great job, even without policy expertise. I tested a paper on vaccination as climate adaptation and got great feedback. Very innovative idea! In Pharma, such a platform has huge potential with our data. Thanks again - great innovation, congrats!
Catherine KCommunications OfficerIt is easy to use and delivers astonishingly exact and comprehensive results.
Mathew LProgram ManagerI find this a very useful resource for communication professionals. I appreciate the thoughtful persona selection, flexibility to request individual or aggregated responses, and the ability to add new information for customization. I look forward to see it being adopted in communications activities in Brussels.
Philippe ZCommunity Outreach CoordinatorI tested the tool and it is pretty amazing. It provides a representative sample of the different perspectives of the personas and what is needed to be persuasive. If one chooses carefully the target audience and does not aim to please everyone then it could really work. At any event you have created a much needed and powerful tool, so congratulations.
Sofia T.External Communication ManagerFrequently Asked Questions
Everything you need to know about the product and billing.
What is Retora?
Retora is a professional science-backed message testing platform for better persuasion in your communications. It models how real individuals and stakeholders — from politicians, civil servants, journalists, along with international organizations, diplomatic bodies, NGOs, governments and political groups — are likely to respond to your messages while providing actionable improvements so your message resonates better with them.
How does Retora work?
Are these personas based on real people?
Is this feedback AI-generated?
Can Retora help with both tactical and strategic messaging?
